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This is a synopsis of our general marketing strategy. This plan will be tailored according to your individual needs and procedural standards.
Pre-Foreclosure
- Determine occupancy
- If vacant
- Secure property and comply with any minimum city ordinances.
- If occupied
- Take exterior photographs
- Perform drive-by broker price opinion.
- If vacant
- Monitor property on a weekly basis and advise client of any change.
Post-Foreclosure (click here for REO services)
- Determine occupancy
- If vacant
- Secure property and comply with any minimum city ordinances.
- Prepare full broker price opinion to include:
- (1) Repair estimates
- (2) Photographs
- (3) Termite report
- Listing & Marketing
- (1) Input into multiple listing services
- (2) Install sign/eye-catching riders
- (3) REO advertising in various publications
- (4) Circulate flyers to area businesses, residents, tenants, and brokers
- (5) Exposure to the Internet
- (6) Broker and public open houses
- (7) Door knocking
- (8) Photo/financing fact sheets
- (9) Free escrow program (compliments of Ana Lisa)
- Rehabilitation & Maintenance
- (1) Initiate utilities as appropriate
- (2) Initiate initial trash out, cleaning and landscape
- (3) Set-up monthly maintenance
- (4) Monitor repairs authorized
- (5) Provide completion photographs of repairs, along with invoice
- If vacant
- If occupied
- Prepare drive-by broker price opinion with exterior photographs
- Negotiate the following for possession, as directed:
- (1) Cash for keys
- (a) Prepare Move out, Personal Property and Hold Harmless agreement
- (2) Prepare rental agreements (usually only on units)
- (a) Maintain property
- (b) Collect rents
- (1) Cash for keys
- Inspect weekly
- (1) Advise seller and/or attorney of any changes
- Monitor eviction process
- (1) Attend trial as witness
- (2) Meet authorities for lockout
- (3) Rekey and secure property